After seizing control of TikTok, Sofia Richie Grainge is now after your closet.

“I’m telling my kids that this is the royal wedding.” – User 89984382348 on TikTok

The next princess of the internet is Sofia Richie Grainge. Since she was a young adult, the 24-year-old has been a prominent figure, but in April of last year, she reached a turning point when she wed at the renowned Hotel du Cap-Eden-Roc in the South of France, bringing the entire internet with her. A new It girl emerged as a result. A group chat erupted. This Super Bowl is for me. The “wedding of a century.” The Sofia Grainge effect has amassed over 400 million TikTok views and is currently in full force. Women modified their wardrobes to reflect the refinement of Grainge, current fashions were suddenly deemed repulsive, and influencer marketing firms began promoting branding advice based on the wedding. Grainge ticks all the boxes at a time when expressions like “quiet luxury” and “stealth wealth” have permeated our culture as a whole. Raise your hand if you’ve downloaded the BeReal app to demonstrate how conscious people are of authenticity vs. artifice in the AI-obsessed age, but the extravagant wedding with its star-studded guest list nonetheless struck people as relatable and real. She recognized her opportunity and was the opportunity. She also has significant intentions for the future in the fashion industry, as I discovered during our hour-long talk.

Let’s start from the beginning when she first fell in love with her future husband, Elliot Grainge. “At first, we were simply buddies. Whoever you end up with is the luckiest girl, I would always tell him. I believed that an individual would receive a lot of love, admiration, and worship. Then, one day, I realized… Why can’t I be that lucky girl? I find out over the phone from Grainge. Her previous romances were well-documented in the realm of celebrity news, but her relationship with Grainge was mostly unnoticed by the paparazzi—possibly a sign of the upcoming quiet luxury. After their nuptials, the couple came to represent the #relationshipgoals that many people want to achieve in their own lives. The wedding wasn’t only lovely and Vogue-approved. It served as evidence for all the internet girls to never settle and always fight for the relationship they are entitled to. It’s simple to fall in love with the storybook nature of it all when listening to Grainge talk about their love. He simply gave me a different vibe once we started dating, says Grainge. “There was a sense of security. It was the sensation of being truly valued. I was aware that he was my husband as soon as we started dating. There was no ‘Do you believe one day he’ll propose?’ in the question. It seemed to say, “This is my husband, 100%.” I experienced a level of affection for him that I had never experienced before. Indeed, a royal wedding is appropriate.

The internet loves to point out that Grainge improved her style along with her leveled-up love life. Jacqueline Kennedy Onassis is cited by Grainge as her ultimate fashion inspiration, and after a wedding weekend filled with Chanel, cream linen, and sleek buns, she solidified her position as the face of the quiet-luxury fad. But it turns out that she doesn’t really identify with the 2023 lingo. She claims that the phrase “quiet luxury” sounds incredibly lovely, so she isn’t criticizing it. But when Liat Baruch and I first met, around three and a half years ago, we knew our relationship would be “timeless.” It isn’t about following a fad or getting with the times for Grainge and Baruch. Instead, they are drawing strength and confidence from their attire. I feel strong in what I’m wearing. I questioned myself, “What am I wearing when I feel my most powerful self?” after truly tuning into myself. And that was in more elegant, classic clothes,” she continues.

It turns out that Sofia Grainge’s clothing choices have a tremendous amount of influence. The day after the Los Angeles native wed wearing three specially designed Chanel looks, searches for “Chanel wedding dress” on Google increased by 500%. How did the wedding weekend attire that was seen all around the world come about? In order to create her collection of French Riviera styles, Grainge decided to collaborate with Baruch, a close family friend and stylist. Grainge informs me that Liat is a genius at what she does. The curation process was effortless after they were given the job: “It was like two friends sitting on a couch. We just started creating mood boards together because it was so simple and carefree, she says.

Grainge claims that Chanel has been her all-time favorite fashion house, so it seems to reason that she chose the label to create her wedding gown. I quickly boarded a plane and met with their head of couture in New York City after learning that they were willing to collaborate with me on the wedding, she recalls. Grainge acknowledges that he initially felt a little intimidated. Since Chanel is Chanel, she didn’t want to step on the toes of anyone who is obviously an expert in their field. In spite of my initial trepidation, “they really made me feel comfortable to have an opinion and add my two cents.” They were extremely attentive, charming, and hands-on, she remembers. Grainge was struck by the couture-level attention to detail. “They would comment that the buttons were a bit too white. I’d fly to Paris to make sure the hem was hitting perfectly, and we’d love to color them to make them a little more cream,” she continues. One of the most incredible and fascinating events of my life, in all honesty.

At first, she just intended to buy a dress for the ceremony, but after spending months trying to decide on outfits for the rehearsal dinner and after-party, she decided that nothing goes with Chanel better than… more Chanel. “At that point, I returned and asked if you guys would be willing to make two more gowns for me. And they took it on with such generosity,” Grainge says. After nine months and seven flights to Paris, the dresses were prepared: a lace wedding gown with a halter neckline and a resin water droplet-adorned veil; a double-layer minidress with a signature 3D camellia flower; and an after-party outfit with a signature 3D camellia flower inspired by an F/W ’93 look worn by Claudia Schiffer.